H&M to launch ‘H&M Home’ in the Indian market

By

Maverick Martins

Published
Feb 3, 2022

Swedish fashion retailer H&M has expanded its product portfolio in India with the launch of ‘H&M Home’ in both online and offline formats. H&M Home will offer decor and accessories.
 

H&M Home is a key part of the group’s growth strategy and it has proved hugely popular in the markets in which it’s already present.
 
H&M sees huge growth potential in India as well, and expects it to contribute significantly to its overall revenue in the country.

Commenting on its India launch, Ida Lindahl, general manager at H&M Home in a statement said, “We are thrilled to finally announce our upcoming launch in India, and we cannot wait to let our Indian customers in New Delhi and online experience H&M Home. India is an interesting and promising market that holds substantial potential. We are excited to be meeting its high demand for the affordable interior design of great quality.”
 
Yanira Ramirez, country manager H&M India added, “There is a great deal of interest in interiors and design, and our customers have often asked for interior products in line with H&M’s business concept of ‘fashion and quality at the best price in a sustainable way’. We see huge potential in India and look forward to introducing H&M Home to existing and new customers across the country.”
 
H&M Home products will be available online on its e-commerce website and e-commerce platform Myntra, while offline it will be available through a shop-in-shop format at H&M India’s existing store in Delhi.