H&M expands India presence with store in Lucknow

By

Maverick Martins

Published
Sep 5, 2022

Swedish fashion retailer H&M has strengthened its retail presence in the Indian market with the addition of a new store in the city of Lucknow.

The store located in Emerald Mall is spread across an area of 1,160 sq ft and offers the latest collections from the brand such as such as Smiley X H&M, Netflix Stranger Things X H&M among many others.

H&M had opened its first Lucknow store in Phoenix Palassio mall in 2020 and plans to expand further after witnessing strong growth in this market.

Commenting on the expansion, Yanira Ramirez, country sales manager at H&M India in a statement said, “We are delighted to introduce our second store in Lucknow, continuing our expansion in the Indian market with revamped, spacious, and exceptional designs for our new stores. It’s been heartening to receive such a positive response from our Lucknow customers, and we cannot wait to bring more stories and inspiration to the city.”

H&M continues to be number one fast fashion brand in the country in terms of sales after overtaking Spanish fast fashion brand Zara in the 2020 financial year aided by its swift brick-and-mortar expansion.

H&M currently operates 49 stores across 26 cities and sells its products online through its website and Myntra.