Published
Oct 6, 2015
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H&M spotlights beauty range with East London pop-up store

Published
Oct 6, 2015

To celebrate the launch of its new cosmetic range, the Swedish has opened its first exclusive H&M Beauty shop in East London.


H&M's Beauty pop-up store will be on from October 1st to November 28 - H&M


Located in The Old Truman Brewery on Dray Walk, H&M’s standalone beauty pop-up features the collection’s full range, including make-up and hair products as well as bath and body care essentials, fragrance and beauty accessories.

The cosmetic selection, which is set to reach 700 products, comes in a range of colours and is inspired by seasonal beauty trends. The edit is also available online at H&M's website.

The pop-up store will be on for eight weeks from October 1st to November 28. 

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