Published
Oct 6, 2015
Oct 6, 2015
H&M spotlights beauty range with East London pop-up store
Published
Oct 6, 2015
Oct 6, 2015
To celebrate the launch of its new cosmetic range, the Swedish has opened its first exclusive H&M Beauty shop in East London.
Located in The Old Truman Brewery on Dray Walk, H&M’s standalone beauty pop-up features the collection’s full range, including make-up and hair products as well as bath and body care essentials, fragrance and beauty accessories.
The cosmetic selection, which is set to reach 700 products, comes in a range of colours and is inspired by seasonal beauty trends. The edit is also available online at H&M's website.
The pop-up store will be on for eight weeks from October 1st to November 28.
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