H&M expands online presence by launching on Myntra

By

Isabelle Crossley

Published
Aug 19, 2019

H&M has tied up with Flipkart’s multi-brand e-commerce fashion platform Myntra and will launch its clothing and accessories on the site on August 20.

H&M launched its latest catalogue on Myntra over the weekend and has allowed shoppers to add items to a wish list ahead of the official launch on August 20 at 8pm, with early access for Myntra “Elite” members from 12pm. The catalogue features over 15,000 products including clothing and accessories for women, men, and children. H&M’s collaborative collections with Ariana Grande and Richard Allan also feature on the site. 

Along with the Myntra launch, H&M has also unveiled its first Indian celebrity campaign to celebrate the tie-up. The campaign features Bollywood names including Harshvardhan Kapoor, Aditi Rao Hydari, Diana Penty, Amyra Dastur, and Aditya Seal wearing H&M’s latest collection. 

“We see huge potential in India and look forward to making our brand available to new customers across the country,” H&M’s India country manager Janne Einola told Vogue India about the launch. “Myntra will be an excellent complement to H&M’s existing physical and digital stores in India.”

H&M already runs its own e-commerce store in India but the tie-up with Myntra, one of India’s largest online fashion retailers, will bring the brand to a large demographic of new customers.