Guugly Wuugly launches new website, digital factory outlet

By

Maverick Martins

Published
Mar 23, 2023

Kids apparel brand Guugly Wuugly has launched its new website platform along with a digital factory outlet.

Through its website, the brand will allow customers to exchange old clothes for store credit to purchase new items while the digital factory outlet will sell discarded products by factories at discounted prices.

The brand sees huge growth potential in the affordable apparel market for children and plans expand its offline channels in the future.

Commenting on the launch, Ravi Kumar Gupta, CEO co-founder of Guugly Wuugly in a statement said, “We are excited to launch our new website platform and digital factory outlet, which promote sustainability and environmentally friendly practices. Our commitment to providing high-quality, affordable clothing is matched by our commitment to sustainability, and we hope to continue making strides in this area.”

Founded in April 2022, Guugly Wuugly claims to have a customer base of more than 2,000 and sells in stores such as Shoppers Stop, FirstCry, and online platforms.