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Published
May 19, 2022
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Gur Organics partners with Artisan Lab on homeware collection

Published
May 19, 2022

Designer and entrepreneur Pernia Qureshi’s sustainable fashion brand Gur Organics has partnered with concept store Artisan Lab to launch a minimalist homeware collection named ‘Elements’.

Gur's modern take on homeware with The Artisan Lab - Gur Organics- Facebook


The joint collection has a fresh colour palette of white and blue to create a clean, spring-like aesthetic. Items range from tableware including plates and cups as well as candles in ceramic holders, wooden accessories, and table linens, all made from sustainable materials. 
 
“A symbolic representation of the universe, the elements of nature are in force,” announced Gur Organics on Facebook shortly before revealing the collaborative collection on May 18. Inspired by nature, the collection is designed to give, “a fresh perspective on design,” according to Gur Organics. 

Gur Organics also announced on Facebook on May 19 that it has launched a shopping service on messaging service  WhatsApp. Customers can now chat with Gur staff about collections and purchasing options as they shop from the interactive online service. 

A look from Gur's new summer collection - Gur Organics- Facebook


The brand also launched a new range of occasion wear for the upcoming summer festive season with loose, lightweight dresses featuring delicate beaded embellishments and more causal summery camisole and shorts sets. The collection is named ‘Juniper’ and is available to shop on the brand’s dedicated e-commerce store. 

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