Gujarat Titans partners with licensing brand Shop The Arena for streetwear commercial launch

By

Isabelle Crossley

Published
Oct 21, 2022

Gujarat Titans has partnered with licensing brand Shop The Arena to commercially launch its streetwear collection, designed by Kanika Goyal under her own fashion label. The cricket team’s clothing line will retail from both Shop The Area and Gujarat Titans’ e-commerce stores. 

“Gujarat Titans moved into a new realm of fan engagement with the launch of our streetwear collection,” said Gujarat Titans CEO Arvinder Singh in a press release on October 20. “In partnership with Shop The Arena - we want to ensure it reaches all the fans and they have the opportunity to don the collection of the Gujarat Titans.”
 
The collection recently made its runway debut and was unveiled at the recent Lakme Fashion Week in partnership with the Fashion Design Council of India. The menswear and womenswear collection mixes graphic prints with streetwear silhouettes and a retro meets modern aesthetic.  

“We are proud to partner with the latest Tata IPL Champions, Gujarat Titans, to bring this unique collection for cricket fans,” said Shop The Arena co-founder Harsh Agarwal. “The collection will have premium fabric, prints and immaculate stitching techniques to bring to life Kanika Goyal's vision for the broader fan base.”