×
173
Fashion Jobs
PEEPAL HR ASSOCIATES (OPC) PVT LTD
Ceo Textile Business (Please Read The jd Before Applying)
Permanent · Hyderabad
VERUSCHKA
Social Media And PR Specialist
Permanent · MUMBAI
VERUSCHKA
E-Commerce Manager
Permanent · MUMBAI
H&M
E-Commerce Commercial Manager
Permanent · NEW DELHI
H&M
Area Facility Manager
Permanent · NEW DELHI
SAROJ JALAN
Marketing Strategist
Permanent · KOLKATA
ADD UR CO LLP
Production Manager
Permanent · Chennai
THE GLOBAL ZONE HR SERVICES
Production Manager/ Supervisor/ Incharge
Permanent · Pune
PUMA
Manager - Digital Marketing
Permanent · Bengaluru
THE BANYAN HR CONSULTS
Brand Manager For Leading Women's Wear Garments CO at Coimbatore
Permanent · Coimbatore
LEVI'S
Manager, Retail Merchandising (Ebo)
Permanent · Bengaluru
GLAN MANAGEMENT CONSULTANCY
Senior Buyer Lingerie (Knits Western Wear) - Retail Brand
Permanent · GURUGRAM
JOB INDIA
Asst. Manager E-Com Operations (Garments Retail) Gurgaon
Permanent · Faridabad
VASTRAKALA EXPORTS
Quality Manager
Permanent · CHENNAI
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Manager / in Charge - Production/Quality/Cutting - Garments Industry
Permanent · Bhiwandi
MINT AND MILK COMMUNICATIONS
Senior Account Executive
Permanent · MUMBAI
PUMA
Manager- Buying (Apparel)
Permanent · Bengaluru
PUMA
Manager- Business Intelligence
Permanent · Bengaluru
PUMA
Manager- Trade Compliance
Permanent · Bengaluru
LEVI'S
Technical Product Manager
Permanent · Bengaluru
PUMA
Manager- Supply Planning
Permanent · Bengaluru
PUMA
Senior Manager - Performance Marketing- Marketplac…
Permanent · Bengaluru
By
AFP-Relaxnews
Published
Dec 5, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Guess is about to make its jeans more sustainable

By
AFP-Relaxnews
Published
Dec 5, 2019

Guess has announced plans to make its denim more sustainable, after joining the Ellen MacArthur Foundation's ‘Make Fashion Circular' initiative.

DR


The LA-based fashion and lifestyle brand has committed to developing its denim according to the initiative's ‘Jeans Redesign Guidelines,' which have established minimum requirements in a bid to make denim production more ethical and sustainable. To achieve this, the label has recruited the help of students at its local fashion university, the Fashion Institute of Design & Merchandising (FIDM) in Los Angeles.

"The Ellen MacArthur Foundation is leading the way in rethinking fashion design, and Guess is thrilled to be a part of this transformation," said Carlos Alberini, CEO, Guess, in a statement.

"Guess has been synonymous with denim culture throughout its history -- and by joining the Jeans Redesign they are helping to shape the industry's future," added Francois Souchet, Make Fashion Circular lead at the Ellen MacArthur Foundation. "We are delighted to be working with them to create jeans that last longer, that can be remade into new jeans at the end of their use, and are made in ways which are better for the environment and the people that make them."

The Ellen MacArthur Foundation issued its ‘Jeans Redesign' guidelines in July of this year, introducing requirements regarding garment durability, material health, recyclability, and traceability. According to the guidelines, jeans should be free of hazardous chemicals and conventional electroplating, they should be produced using cellulose fibers from regenerative, organic or transitional farming methods and they should withstand a minimum of 30 home launderings. In signing up to the initiative, Guess joins a slew of major brands already committed to it, including Gap, H&M, Lee and Tommy Hilfiger.
 

Copyright © 2022 AFP-Relaxnews. All rights reserved.