Groyyo and Private Office of Sheikh Saeed bin Ahmed Al Maktoum join forces for Middle East expansion

By

Isabelle Crossley

Published
Feb 1, 2023

Private Office of Sheikh Saeed bin Ahmed Al Maktoum company Seed Group has partnered with Mumbai-based business-to-business supply chain enablement startup Groyyo. The tie-up will see Groyyo expand in the Middle East region. 

“Automation and manufacturing form an important segment of economies in the Middle East,” said Hisham Al Gurg, CEO of Seed Group and the Private Office of Sheikh Saeed bin Ahmed Al Maktoum, in a press release on January 31. “With its innovation-centric approach, Groyyo is poised to bring about revolutionary changes in the manufacturing industry, thereby giving a chance to hundreds of businesses in the region to improve their bottom lines and succeed in a highly competitive world. We look forward to working with Groyyo.”
 
The aim of the partnership is to transform business-to-business manufacturing and sourcing with state of the art technology. By expanding into the Middle East, Groyyo expects to gain $50 million in revenue from the region in the coming 12 months, with the support of Seed Group. 

“The Middle East being one of the fastest growing retail markets globally is of key strategic focus to Groyyo’s growth plans,” said Groyyo’s CEO and co-founder Subin Mitra. “This partnership with Seed Group will help us expand in the region and dominate this market in the coming months.”