Grofers expands its services to 27 cities in India
today Dec 10, 2019
SoftBank-backed online supermarket Grofers, as part of its ongoing expansion plans, has expanded its services to 27 new cities in the country. The company previously had its presence in 14 Indian cities.
Grofers has raised $220 million (Rs 1,559 crore) earlier this year to fuel its expansion plan. Some of the new cities added include Vadodara, Meerut, Rohtak, Panipat, Agra, and Durgapur.
Along with its offline expansion, Grofers is also diversifying its business, especially into the fast-moving consumer goods segment.
“With this expansion, we plan to reach out to consumers in non-metro cities. Increased smartphone penetration has already set the path for digital adoption and we are hopeful that we would be able to dominate this space, just like we have done in our existing markets,” Albinder Dhindsa, co-founder and CEO at Grofers, said in a statement.
“Focused on the price-sensitive Indian consumers who are primarily driven by savings, the company believes this expansion will help Grofers to deepen the penetration of its wide portfolio of own brands,” Dhindsa added.
Launched in 2014 by Albinder Dhindsa and Saurabh Kumar, Grofers sells fast-moving consumer goods products including cosmetics and personal care items. It has set a revenue target of $2.5 billion by 2020.
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