Greendigo goes carbon neutral
Children’s wear brand Greendigo has gone carbon neutral and taken a number of steps to make its production process and supply chain eco-friendly and sustainable.
“Our customers can now experience Greendigo’s carbon neutral journey across their entire shopping experience on our website,” Greendigo founders, Meghna Kishore and Barkha Bhatnagar Das, announced in a press release.
“Every carbon neutral product can be identified by a ‘carbon neutral’ visual on the product page. By clicking on the visual, they can see the exact amount of carbon offset for that product and explore the projects we invest in.”
Customers will also now receive a purchase confirmation email with a ‘Carbon Neutral’ button that they can click to learn more about their carbon neutral order, as well as the communities they have supported through the offset projects. These include a degraded land reforestation project in Orissa and Chattisgarh, a solar power project in Rajasthan, and a biogas plant that converts chicken litter into renewable energy sources.
Other steps the children’s wear brand has taken to increase sustainability include using plastic-free packaging and using GOTS-certified organic cotton for its garments.
“Our aim will always be to produce consciously and not leave behind a sizeable carbon footprint,” said the co-founders.
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