Published
Oct 15, 2019
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Grasim appoints Srishti Sawhney as global brand head

Published
Oct 15, 2019

Grasim Industries has strengthened its leadership team with the appointment of Srishti Sawhney as the president and global brand head for its pulp and fibre business.
 

Grasim appoints Srishti Sawhney as the global brand head


Sawhney will be responsible for the overall growth and branding of Grasim’s popular brand Liva. Her new role will mainly focus on collaboration and partnerships to consolidate Liva’s brand positioning in the market.
 
Commenting on the appointment, Rajeev Gopal group executive president at Grasim Industries in a statement said: “Srishti Sawhney’s appointment is an extension of the company’s ongoing efforts towards building agile teams and integrated structures to deliver maximum growth and perception for the ingredient brand. We are confident that Srishti’s razor sharp focus will move the company forward in its next phase of growth and expansion.”

Talking about her new role, Srishti Sawhney added: “I am extremely excited to be a part of Birla’s futuristic division and am looking forward to working with the team to start a new chapter for the pulp and fibre business. Our aim is to communicate and create a clear image of the brands.”
 
Sawhney has over three decades of varied experience and previously handled the marketing and communication strategies of top companies and brands.

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