Grado partners with television show Kaun Banega Crorepati

By

Maverick Martins

Published
Sep 4, 2019

​The textile and apparel brand Grado has partnered with the television show Kaun Banega Crorepati -- the Indian version of 'Who Wants to Be a Millionaire?'

Grado will be the official wardrobe partner for the season and will be styling the show’s host and its brand ambassador Amitabh Bachchan.
 
Commenting on the association with the show, Rajendra Agarwal, mentor at Grado in a statement said, “The partnership is in sync with the tremendous growth that Grado has chartered. With this association, we hope to further strengthen its power brand status. Furthermore, it’s a great pleasure to celebrate the association with Grado’s brand ambassador as the host of KBC, Amitabh Bachchan."

Grado also plans to launch an exclusive collection in the coming months featuring all the outfits from the show which will be available in all the leading stores across the country.
 
The house of GBTL-Grasim and OCM had launched luxury fabrics and apparel brand Grado in September 2018.
 
Grado’s current collection of cotton textiles is on sale in over 10,000 multi-brand stores across India. The brand retails textiles at multiple price points comprising wool, wool blends, PV, PV blends, and cottons.