Grado partners with designer Ashish Soni for menswear collection

By

Maverick Martins

Published
Jan 25, 2019

Leading fabric brand Grado has collaborated with fashion designer Ashish N Soni for their menswear Summer/Resort '19 collection which will be showcased at the upcoming Lakme Fashion Week 2019.
 

The collection will be showcased on February 1 at Jio Gardens in Mumbai. The collection will feature a diverse range such as office wear, formals, resort, casuals, sporty and ethnic.
 
Apart from simple designs, the garments will also include ultra-flare trousers, shorts, single-button double-breasted suit and much more

Talking about the association, Rajendra Agarwal, mentor, Grado in a statement said, ‘We are delighted to make our fashion show debut at Lakme Fashion Week S/R 19’. With the alliance with Ashish N Soni and his fabulous designs, I’m sure our position in the market will further ameliorate. I’m sure the range will be diverse and will appeal to a large audience.”
 
Commenting about the association, fashion designer Ashish Soni added, “I am glad to be associated with Grado Fabrics at their first ever show at Lakme Fashion Week S/R’19. I think the fabrics are absolutely stunning and the drape is impeccable. I thank the Grado team for their constant support and for the synergy between both our teams.”
 
The house of GBTL-Grasim and OCM had launched luxury fabrics and apparel brand Grado in September 2018. The brand is endorsed by Bollywood actor Amitabh Bachchan.