Grado partners with Sunrisers Hyderabad

Apparel brand Grado from the House of GBTL and OCM will partner with the Indian premier league (IPL) side Sunrisers Hyderabad (SRH) as their principal sponsor and cotton blazer partner for 2019 edition.

Under the partnership, key SRH players like Kane Williamson, Bhuvneshwar, Vijay Shankar and Yusuf Pathan will be seen endorsing the Grado fabrics throughout the 2019 IPL edition and also feature in its marketing campaigns.

Speaking about the association, Rajendra Agarwal from Grado in a statement said, “Our brand and SRH have a lot in common – team spirit, hard-work, well-synced functions and continued dedication. These synchronicities also abetted the launch of our cotton collection.”

K Shanmugham, CEO, Sunrisers Hyderabad added, “We are delighted to welcome Grado as the principal sponsor with Sunrisers Hyderabad for the forthcoming season.”

The Grado cotton collection will comprise of modish fabrics in vibrant shades and patterns which include solids, checks, stripes, micro and macro structures and much more.

The house of GBTL-Grasim and OCM had launched luxury fabrics and apparel brand Grado in September 2018. The brand is endorsed by Bollywood actor Amitabh Bachchan.

Grado partners with Sunrisers Hyderabad

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