Grado hosts Super Shahenshah Meet with Amitabh Bachchan

The textile business Grado celebrated its appointment of national celebrity Amitabh Bachchan as brand ambassador with a multifaceted Super Shahenshah Meet event in Mumbai on June 12.

Brand ambassador Amitabh Bachchan speaking at Grado’s event on Wednesday in Mumbai - Grado

Grado welcomed a multitude of guests to the Hotel Sahara Star in Mumbai on Wednesday to celebrate its recent performance and new celebrity face. The event drew over 1,000 dealers, retailers, distributors, and wholesalers from across India, according to the brand’s press release. 

“I have always endorsed brands that I truly believe in, and when the Grado team came to meet me with the fabrics, I took time to agree to become the Brand Ambassador but I will have to admit that today I feel proud to associate,” said Bachchan at the event.

The event also featured an awards ceremony and celebration of Grado’s “rise in the industry”, according to the brand’s press release. The Grado executive team spoke with the audience and dance performances and interactive sessions provided entertainment. 

“Our brand, Grado, has come a long way in a short period of time and this would not have been possible without the strong relationship with all our stakeholders,” said Vikram Mahaldar, the managing director of OCM, one of Grado’s parent companies, at the event. 

Grado’s current collection of cotton textiles is on sale in over 10,000 multi-brand stores across India. The brand retails textiles at multiple price points comprising wool, wool blends, PV, PV blends, and cottons. 

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