Grado debuts at LFW with Ashish N Soni’s collection

By

Maverick Martins

Published
Feb 4, 2019

Designer Ashish N Soni collaborated with leading fabrics brand ‘Grado’ to showcase a collection inspired by fashion icon Beau Brummell’s on day 3 of the Lakme Fashion Week Summer/Resort 19.
 

The collection spanned a range of diverse occasions such as office wear, formals, resort, casuals, sporty, ethnic and much more.
 
Talking about his collection Ashish Soni in a statement said: “This collection, in a modern and contemporary manner, is an ode to Beau Brummell who many consider to be the father of men’s fashion. I thank the Grado team for their constant support and for the synergy between both our teams. It has been a great pleasure to work with them for this association and I look forward to more of such collective unity between fashion, style, comfort, and aesthetics.”

Rajendra Agarwal from Grado added, ‘We are delighted to make our fashion show debut at Lakme Fashion Week S/R 19’. The alliance with Ashish N Soni and his fabulous designs has been translated beautifully with our collection that showcases the look of an infinitely well-travelled global man.”
 
This was Grado’s first collaboration and showcase at the LFW. The fashion event is used by several textile and apparel brands to make inroads in the lucrative fashion market in India. On day 2, another leading brand Raymond collaborated with designer Antar-Agni by Ujjawal Dubey to showcase their capsule collection.