Government signs MoU with Flipkart under DAY-NULM

By

Maverick Martins

Published
Dec 31, 2019

The Indian government has signed a memorandum of understanding (MoU) with Walmart-owned e-commerce firm Flipkart, to boost sales of products made by women self-help groups, formed under the Deendayal Antyodaya Yojana-National Urban Livelihoods Mission (DAY-NULM).
 

With this MoU, women self-help groups, under DAY-NULM, will be able to sell their products online to customers across the country.
 
The government is also planning to partner with Amazon to provide a platform for the online sale of SHGs' products.

"Today, we have signed an MoU with Flipkart. It aims to directly sell products made by self-help groups through e-commerce portals. We are also likely to ink an MoU with Amazon on January 7 for the same purpose," said Union housing and urban affairs secretary Durga Shanker Mishra.
.
Twelve lakh people have so far been trained in different skills in the last five years under the mission while around 5.06 lakh people were given funds by the government and they are currently self-employed. Shelters have been set up for nearly one lakh people and about 12 lakh street vendors have been identified under the DAY-NULM,” Mishra added.
 
Flipkart has been partnering with government organisations to strengthen its customer base in the Indian market. The company had recently signed two memoranda of understanding (MoUs) with the state government of Punjab.