Government looks to colour code products to show country of origin
Jun 24, 2020
The central government is looking into creating a colour-code system to clearly show where goods originate from and make it easy for customers to identify goods made-in-India.
The government’s e-commerce platform ‘Government e-Marketplace’ has already made it mandatory for sellers to clearly disclose the origin of their products. E-commerce platforms including Flipkart, Amazon India, and Paytm Mall will also be asked to display products’ ‘country of origin’ in the coming weeks, TNN reported.
“GeM has taken a significant step towards ‘Aatmanirbhar Bharat’ and has made it mandatory for sellers to enter the country of origin while registering all new products on GeM,” the marketplace said in a statement, TNN reported. “Further, sellers who had already uploaded their products before the introduction of this new feature on GeM are being reminded regularly to update the country of origin, with a warning that their products shall be removed from GeM if they fail to update the same.”
The government is considering a simple, colour coded system with one colour for goods made in India and another for goods produced abroad. The system would be similar to red and green spots on food products to show if they are vegetarian and would be recognisable for speakers of different languages and those who have trouble reading labels. However, product categorisation could prove challenging for goods that are comprised of imported parts but are assembled in India.
The move is part of the government’s wider plan to increase domestic production as part of its ‘Make in India’ campaign. There has also been increased sentiment across numerous industries to boycott foreign, especially Chinese, goods to help Indian businesses recover from lockdown and clear product categorisation could help businesses and consumers increase the amount of domestic goods they buy and use.
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