Goulian Finch sees growth potential in pocket squares

By

Maverick Martins

Published
Sep 24, 2019

​Luxury pocket square brand Goulian Finch by Gunjan Aggarwal is looking to carve a niche for itself through its handwoven pocket squares and banking on the high-end customers for growth in the Indian market.

The newly launched brand is in talks with global multi-brand etailers to take its products to the international markets and will soon be expanding its product portfolio with the launch of cufflinks.
 
Goulian Finch sees huge growth potential in this very unique segment and currently working on creating brand awareness in the Indian market.

When asked what prompted her to start Goulian Finch, Aggarwal told FashionNetwork.com, “I wanted something unique, something that had a story. Hence, I started the journey of handcrafting the most luxurious pocket square in the world. We have limited pieces and once a piece arrives it almost cannot be made again the same since handwork will always differ.”
 
Talking about the response to the brand, Aggarwal said, “We officially started retailing from April 2019, and as per our initial retail plans, we are present at two leading offline outlets in Delhi. We are overwhelmed with the kind of response we are receiving both at online and offline stores.”
 
On the brand’s expansion plans, Aggarwal said, “We are focusing on creating brand awareness both in India and overseas. Apart from selling through our e-commerce website, we are in talks with a couple of international multi-brand e-commerce sites to list our products.”
 
Goulian Finch products are priced at Rs 12,000 ($170) onwards and currently sell through its retail points at Taj Khazana at Taj Mahal Hotel and Epiphany at The Lodhi. It has recently launched its e-commerce website to cater to customers across India.