Jun 4, 2019
Goqii founder Vishal Gondal slams Flipkart discounting
Jun 4, 2019
Goqii’s founder Vishal Gondal has been outspoken on the harmful effects of deep discounting on startups, telling ET Now in an interview that Flipkart’s alleged business practices have caused the brand to lose orders and customer trust.
Goqii’s founder Vishal Gondal has been outspoken on the harmful effects of deep discounting on startups, telling ET Now in an interview that Flipkart’s alleged business practices have caused the brand to lose orders and customer trust.
“Since the case is sub judice I do not want to specifically go into some of these details but I want to talk more about the impact and having faced it firsthand,” Gondal told ET Now.
“Customers are cancelling your orders, when corporates who placed thousands of units with you are saying 'Hey! your product is sold at this price, when you are cheating us,' and then customers are returning your product,” said Gondal. “It was a terrible nightmare we had to go through.”
Gondal told ET Now that Flipkart had been selling his business’ smart watches at such a discounted price that wholesale clients had approached the brand to cancel orders. Gondal has accused Flipkart of selling the products for less than the price agreed in the business’ contract but Flipkart responded that it had no control over pricing as the products were sold by sellers on the site. After the case went to court, Flipkart was ordered to stop selling Goqii products on its platform, including through others sellers, for the interim. The case will be revisited by the court for a final decision.
Gondal also reported that some customers who had purchased Goqii smart watches from Flipkart in the sale had reported receiving damaged goods and even empty boxes. The brand is sending these customers free watches out of its own pocket to protect the brand’s image, Gondal said.
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