Google launches ‘Google Shopping’ to support online shoppers, retailers

Google has launched an exclusive feature ‘Google Shopping’ with an aim to support shopping sites and retailers across the country. Google Shopping will allow users to improve their shopping search online by providing them filtered offers and prices across multiple retailers.
 
Google launches ‘Google Shopping’ to support retailers - Shutterstock

The Google Shopping feature will be available on three platforms: ‘Shopping’ tab on Google Search, Google Lens app on mobile devices and a brand new Shopping home page.
 
“More than 40 million Indians are coming online every year, and search is an integral part of their online journey. From seasoned desktop shoppers to first-time users with entry-level smartphones, we hope this new shopping experience will make finding what people are looking for just a little bit easier,” Surojit Chatterjee, vice president of product management at Google, said in a statement.
 
“With this launch, our aim is to support the entire retail ecosystem, from shopping sites and large retailers to small local shops, and give them the tools, technology, and scale to thrive in today’s digital economy,” Surojit added.
 
To cater to a wider set of retailers, Google will offer merchant centre support to them in Hindi in addition to the English language wherein they can upload their product details across Google free of cost.
 
The move is expected to enhance the brand visibility of retailers to millions of potential buyers online and generate business for them.

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