Good Glamm Group partners with Perfect Corp for AI beauty technology
Beauty and media giant The Good Glamm Group has partnered with beauty and fashion artificial intelligence and augmented reality tech solutions provider Perfect Corp. The businesses have developed a new range of virtual try-on and artificial intelligence ‘Skin Analysis’ experiences for shoppers.
With this new technology, Good Glamm Group aims to offer its direct-to-customer brand shoppers more interactive and immersive shopping journeys, the business announced in a media release. The new try-on feature uses AI technology, paired with a state-of-the-art AR overlay to create a realistic ‘product try-on experience’.
“We are delighted to have partnered with the Good Glamm Group to offer our hyper-realistic virtual makeup try-on tool and dermatologist-verified skin analysis technology to all beauty lovers in India,” said Perfect Corp’s founder snd CEO Alice Chang, Business Wire reported. “We are excited to power a new range of holistic shopping journeys, complete with product try-ons and highly-personalised product recommendations. We are committed to reshaping India’s beauty and fashion consumer shopping journey through our cutting-edge AI and AR-powered tech solutions, helping brands to deliver the most realistic and high-tech digital experiences.”
The new technology includes a ‘Ultra-Precise Skin Analysis’ which can recommend skincare products based on seven key metrics. The feature will be available for Good Glamm Group’s Organic Harvest and St. Botanica brands.
“The beauty and cosmetics industry is expanding, and cutting-edge technological advancements have completely transformed the sector,” said Good Glamm Group’s Good Brands Co’s CEO Sukhleen Aneja. “We at The Good Glamm Group are extremely excited to partner with Perfect Corp to introduce this new AI-Powered Skin Analysis and AR Makeup Virtual Try-On Experiences with our aim to constantly reinvent ourselves to provide our consumers with bespoke beauty services.”
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