Good Glamm Group appoints Sukhleen Aneja as CEO of brands business

By

Maverick Martins

Published
Dec 17, 2021

Beauty and personal care unicorn Good Glamm Group has appointed Sukhleen Aneja as the CEO of its brands business.
 

Aneja will work closely with the group founders Darpan Sanghvi, Priyanka Gill, and Naiyya Saggi.  In her new role, she will be responsible for creating a strategic road map for leading digital-first brands, integrating and scaling the recent acquisitions.
 
Commenting on her new role, Sukhleen Aneja in a statement said, “I am thrilled to join Good Glamm Group at a time where the D2C revolution in India has just begun. Beauty and personal care remain highly underleveraged online and that’s where lies the opportunity for creating strong and powerful consumer 1st brands leveraging the unique digital and content ecosystem that the group has built.”

Darpan Sanghvi, group founder and CEO at Good Glamm Group added, “We are extremely excited to have Sukhleen on board as we set our eyes on creating the biggest digital beauty conglomerate from South Asia. Sukhleen will be instrumental in defining the next phase of Good Glamm ‘s evolution on building the house of brands including the recent acquisitions like The Moms Co. & St. Botanica.”
 
Aneja has over two decades of FMCG and beauty experience and her most recent role was with Reckitt, where she was the chief marketing officer. Prior to Reckitt, Aneja has worked with Hindustan Unilever, and L’Oréal Paris.