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Published
Mar 14, 2022
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Good Earth to open new concept store dedicated to apparel in Mumbai

Published
Mar 14, 2022

Craft-based fashion and lifestyle brand Good Earth will open a concept store dedicated to apparel in Mumbai’s Raghuvanshi Mills. The boutique will open its doors to the public on March 16. 

Inside Good Earth's new concept store for apparel - Good Earth- Facebook


“We unveil our all-new apparel space in Raghuvanshi Mills, a one-stop destination for conscious fashion reimagined by Shani Himanshu of Celldsgn,” Good Earth announced on Facebook on March 14. “Discover a curation of clothing, accessories, and jewellery from homegrown labels that share our passion for craftsmanship and heritage textiles.”
 
Brands which will showcase their ready-to-wear collections in the concept store include Raw Mango, Eka, Tilla, Péro, 11:11, Anavila, Flame, Buna, Kashmir Loom, Ashdeen, and Kesya. Aurus Jewels will also retail its fine jewellery from the space. 

The store will also house Good Earth’s private label brands Sustain and Flow and launch with their spring 2022 collections. Shoppers will also be able to meet the designers for styling advice and insights into their work, Good Earth wrote on Facebook. 
 
The bright, open space was designed by Shani Himanshu who is also the founder of apparel brand 11:11. The interior architecture and lighting design was conceptualised by Milan-based business Conzatti Solanki Architects with Paola Conzatti, Kalpesh Solanki, and Daniele Barbadoro. 

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