Published
Oct 15, 2019
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Good Earth to hold fashion show for its apparel brand Sustain

Published
Oct 15, 2019

Good Earth will hold a fashion show and exhibition on October 21 to celebrate its private label clothing brand Sustain’s 10th birthday and launch its new collection “Sindhu” at the Indira Gandhi National Centre for Arts in New Delhi.

Good Earth’s clothing brand Sustain will celebrate its 10th birthday this month - Good Earth- Facebook


This Monday, Good Earth will hold a runway show and exhibition of its festive collection Sindhu in the capital, Outlook India reported. The event will be the brand’s first independent fashion presentation and will also be a celebration of Sustain’s 10th birthday.

Sindhu, designed by Good Earth’s 10 person in-house design team, features over 20 traditional Indian crafts including Bandhani, Lehariya, and Ajrak. The collection was inspired by the Sindhu River, known as the birthplace of Indian civilization, and features different prints to represent the development of Indian craftsmanship. 

Sustain, launched by Good Earth in 2009, is inspired by India’s cultural heritage and textile traditions. The brand retails from Good Earth’s e-commerce site and India flagship stores and features womenswear and children’s wear.

Good Earth was founded in 1996 and counts three flagship stores in both Mumbai and New Delhi as well as stores in Hyderabad, Bengaluru, and Chennai. The brand also retails a range of homeware and lifestyle products.

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