Good Earth opens pop-up store at Soneva Fushi in the Maldives
today Jun 26, 2019
The fashion and lifestyle brand Good Earth launched a pop-up store at the Soneva Fushi resort in the Maldives on June 14 for a collaboration it terms “sustainable luxury”.
The collaborative venture sees Good Earth’s sustainable fashion and lifestyle products housed in the eco-friendly Soneva Fushi resort which recycles almost all of its materials. “The common goal of sustainable luxury brings us and this private island resort together,” wrote the brand on its social media.
The brand’s collections of clothing, accessories, and textiles feature in the store along with a selection of homeware, gift items, and kitchen ware. The store’s interior is furnished in natural wood and features organic tree-shaped branches positioned throughout to give the impression of being in a forest.
The building itself has been designed sustainably with natural sculpted walls, a wooden deck area, and organic curved structure. Situated in the jungle as part of the Soneva Fushi resort hotel, the store has a natural, rural vibe.
Good Earth was founded by Anita Lal and opened its first brick-and-mortar store in 1996. The brand currently has stores in New Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, Jaipur, and Jodhpur as well as a dedicated e-commerce store that ships internationally.
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