Good Earth launches travelling pop-up for Anavila, Apala
On May 10, multi-brand fashion, home, and lifestyle business Good Earth launched a travelling pop-up store in Chennai for fashion brand Anavila and jewellery brand Apala. The business will next take the pop-up to Hyderabad and Bengaluru.
“A closer look at the details of Apala and Anavila designs reveal an expression of our living heritage, which bears the imprints of generations of artisans,” Good Earth announced on Facebook on May 10. “Discover these collections at Memories: An Ode to Timeless Craftsmanship at Good Earth, Rutland Gate Chennai today. Anavila's effortless, summer drapes and Apala's ornate jewels are designed for a timeless look, one that strikes the perfect balance between classic and contemporary.”
The pop-up features Anavila’s latest collection for summer 2023 which includes iridescent sarees decorated with delicate floral motifs. Apala’s latest jewellery collection features statement gold chokers with gemstone adornments, segmented bracelets, and art deco inspired necklaces among others.
Good Earth also retails its own brand of clothing and homeware and is known for its use of traditional Indian textiles. The business was founded by Anita Lal in 1996 and aims to promote Indian craftsmanship through luxury products.
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