Good Earth launches ThePlavate in Khan Market store, Delhi
Fashion and lifestyle retailer Good Earth has launched womenswear brand ThePlavate in its Khan Market store in New Delhi with its spring/summer 2021 collection of handloom cotton dresses and separates.
“Presenting a mindful label that works with traditional weaves to create airy and comfortable silhouettes,” Good Earth announced on Facebook on Friday.
“Their new collection of luxurious separates comes to life in a refreshing palette of rose smoke, goblin blue and ash grey. Each colour adds to the uniqueness of the collection.”
Shoppers can also browse the new collection from home with the help of Good Earth’s personal shopping service. Stylists will showcase pieces from the collection and make recommendations then ship pieces to customers.
Good Earth also recently held a launch for Aneeth Arora’s brand Pero’s new collection ‘Locked in Love’ at its Khan Market store. The pastel-hued collection was inspired by lockdown last year and how it brought many people together.
While Good Earth’s Khan Market store is continuing to hold brand launches, rising Covid-19 cases in Maharashtra have caused the business to announce that its Mumbai stores in Juhu, Raghuvanshi Mills, and Colaba will remain closed until April 30.
The business invited Mumbai-based shoppers to shop via its remote personal shopping service during this time, it announced on Facebook on Thursday.
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