Good Earth holds exclusive showcase events for Aurus in Mumbai

By

Isabelle Crossley

Published
Dec 18, 2019

Fashion and lifestyle brand Good Earth held an exclusive “All That Glitters” showcase event for fine jewellery brand Aurus at two of its stores in Mumbai on Tuesday and Wednesday to promote the brand’s festive offerings.

On December 17, Good Earth hosted Aurus at its Raghuvanshi Mills store in Mumbai and on December 18, it took the brand to its store in Colaba to launch its latest jewellery collection. Using gold, uncut polki diamonds, pearls, and emeralds, Aurus’ latest collection features earrings, rings, chokers, and other ornaments with a wearable, vintage-inspired aesthetic. 

Good Earth also launched its winter themed decorations in stores on December 16. The chain of multi-brand boutiques retails a range of its own-label clothing, homeware, and accessories and a curated selection of products from other Indian designers. Good Earth retails from its dedicated e-commerce store as well as boutiques in Mumbai, New Delhi, Bengaluru, Chennai, Hyderabad, and Singapore. 

Aurus Jewels founder and designer Puma Shah studied jewellery design at the Fashion Institute of Technology in New York, US, and launched the brand as a modern, global take on Indian traditional jewellery. The brand retails from its dedicated e-commerce store and flagship store in Ahmedabad.