Good Earth holds exclusive collection launch for Raw Mango
Designer Sanjay Garg’s luxury brand Raw Mango has created a bright and nostalgic collection exclusively for lifestyle retailer Good Earth this winter festive season.
‘Raw Mango for Good Earth’ has launched with a flurry of retro style mixed with bright prints. The womenswear collection has launched exclusively at Good Earth’s stores in Raghuvanshi Mills and Khan Market, Good Earth announced on Facebook.
“Taking a cue from the shared love for flowers by both Raw Mango and Good Earth, ‘A Thousand Flowers’ draws from the abundant ‘Hazara’ motifs seen on surface ornamentation of paper-mâché,” Good Earth announced on Facebook. “This new collection is filled with chintz florals through weaves, prints and hand-embroidery that bloom across the jackets, saris, kurtas, and pants in Varanasi silk brocade, silk and Mashru.”
The collection features loose kurtas with oversized candy hued stripes and large, painterly floral prints. High neck collars add a 1970s feel and sleek tailoring creates a day-to-night aesthetic. The collection’s campaign film features a model in traditional style braids with exaggerated, vintage inspired eyebrows. Shot amongst a lush foliage, the campaign brings to mind vintage portraits.
By partnering with Good Earth for this exclusive launch, Raw Mango strengthens its ties with the bastion of Indian craftsmanship and Good Earth bolsters its fashion offering this season. Alongside a multi-brand selection of clothing, Good Earth also retails homeware, textiles, and tableware among other products.
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