Good Earth holds exclusive collection launch events for Anavila

By

Isabelle Crossley

Published
Jul 19, 2019

The multi-brand fashion and lifestyle store Good Earth is hosting four exclusive collection launch events for the womenswear brand Anavila across New Delhi, Bengaluru, Chennai, and Hyderabad to promote the brand and give shoppers a chance to meet the designer.

Good Earth is hosting Anavila across four of its flagship stores this monsoon season to launch the brand’s latest collection at a series of events. The collection by Anavila, titled “First Blush” will retail exclusively in Good Earth stores before later becoming available elsewhere. 

Two of the Anavila collection launch events have already taken place on July 16 in New Delhi and July 18 in Bengaluru. The launch event will next take place on August 1 in Chennai and August 2 in Hyderabad. The events also allow shoppers to be styled by the brand’s designer Anavila Misra and discuss the collection with her.

First Blush is a soft, feminine collection that features techniques including printing, Khatwa, and pleating. Linen sarees and blouses are mixed with floaty textiles and sheer panels add an ethereal element. 

Anavila Misra launched her eponymous brand in 2011. Last year, Misra was made a board member of the National Institute of Fashion Technology as well as a member of the Confederation of Indian Luxury’s core group on luxury. The brand is known for working closely with artisanal clusters in India which produce its sustainable garments.