×
109
Fashion Jobs
L'OREAL GROUP
Area Sales Manager - Consumer Products Division, Mumbai
Permanent · Mumbai
NIKE
sr. HR Operations Specialist
Permanent · Bengaluru
L'OREAL GROUP
Senior Manager - Digital Marketing & D2C, Kerastase
Permanent · Mumbai
NIKE
Senior Dynamic Application Security Tester – Cis, Icc, India
Permanent · Bengaluru
PUMA
Senior Manager - Golf Sales (Cpg-Cobra Puma Golf)
Permanent · Bengaluru
PUMA
Manager - Accounts Payable
Permanent · Bengaluru
PUMA
Senior Manager – Teamsport Sales
Permanent · Bengaluru
NIKE
Lead Technical Product Manager – p&m, Icc, India
Permanent · Bengaluru
PUMA
Manager – Warehouse Operations (Ecommerce)
Permanent · Gurugram
NIKE
Lead Product Manager, India – ed&a Icc
Permanent · Bengaluru
PVH
Manager, Business Solutions
Permanent · Bengaluru
NIKE
Identity And Access Management (Iam) Security Operations Engineer, India – Cis Icc
Permanent · Bengaluru
NIKE
Expert Security Incident Coordinator, India – Cis Icc
Permanent · Bengaluru
PUMA
Assistant Business Manager – Puma.Com
Permanent · Bengaluru
NIKE
Senior Software Engineer Iii – Retail Commerce Passplay, India - Consumer & Marketplace Icc
Permanent · Bengaluru
L'OREAL GROUP
Indirect Sourcing Manager
Permanent · Baddi
NIKE
Sap bi Lead Engineer – Sec Tech, Icc, India
Permanent · Bengaluru
NIYOSSHIC LUXURY CONSULTANCY
Social Media Intern
Internship · MUMBAI
SAAHRA
Graphic Design Summer Internships
Internship · NEW DELHI
HEMMING BEE
Fashion Production Intern
Internship · MUMBAI
HEMMING BEE
Fashion Production Intern
Internship · MUMBAI
BROADCAST THE COMPANY
Business Developement
Internship · MUMBAI
Published
Jun 30, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Good Earth collaborates with three artists for new collection and campaign

Published
Jun 30, 2020

Fashion and lifestyle brand Good Earth has collaborated with three Indian artists on a series of videos to launch its new sustainable clothing and homeware collection ‘Still,’ inspired by the pan-India lockdown.

A tunic from Good Earth’s new Sustain collection ‘Still’ - Good Earth- Facebook


Good Earth joined forces with designer and poet Pranav Misra, artist Joya Mukerjee Logue, and dancer Shivani Verma to create a video series to explore the concept of stillness and launch its latest collection, the brand announced on Facebook. The three creatives produced original compositions for Good Earth for the initiative.
 
“Through this series of collaborations, we brought together design and art and worked with three prolific artists wherein they created original compositions for Good Earth, interpreting stillness and what it means to them through their craft,” Good Earth’s founder and creative director Anita Lal told Vogue India about the project.

Misra, who founded the clothing brand Huemn, wrote a poem titled ‘Zindagi ki Sthirta’ for Good Earth’s Still launch. “Stillness is the choice of something that has the ability to be mobile,” Misra said, explaining his interpretation of the theme. “To find stillness, one has to look within, at the core of your being; because that is where you will find it.”
 
Artist Joya Mukerjee Logue held a still-life painting session for her contribution to the project. Shivani Varma created a Kathak dance for the theme. 
 
The ‘Still’ collection also encompasses Good Earth’s eco-friendly clothing line Sustain’s summer 2020 collection. With Chanderi, embroidery, and a mainly neutral colour palette, the clothing collection has a relaxed feel inspired by time spent at home during lockdown. 
 

Copyright © 2021 FashionNetwork.com All rights reserved.