Good Earth becomes first Indian brand to retail at the Smithsonian National Museum of Asian Art, US

By

Isabelle Crossley

Published
Nov 23, 2022

Good Earth has become the first Indian label to have its products retail in the official shop of the Smithsonian National Museum of Asian Art in the US capital, Washington D. C. to coincide with the museum’s centennial celebrations​.

Good Earth has launched a selection of its apparel, textile products, home furnishings, tableware, and accessories at the Smithsonian’s National Museum of Asian Art’s museum store, the brand announced on Facebook. As well as retailing in the brick-and-mortar store, a wide selection of Good Earth products will soon be available to shop on the museum’s e-commerce store, making them available for shoppers in the US.
 
“Motifs from Good Earth’s design vocabulary translate to intricate hand-carved wooden blocks, coming together in a joyful landscape​,” Good Earth announced on Facebook. “Good Earth’s signature prints, colours, and designs are now available at Smithsonian National Museum of Asian Art, coinciding with their centennial celebrations. ​With this, Good Earth becomes the first Indian brand to join the museum’s exclusive selection- one that bridges the gap between centuries-old works of art and modern makers.​”

Good Earth collections that launched at the museum shop include its ‘Kansa’ collection of handcrafted dining ware and its signature hand block-printed textile range among others. Good Earth retails in India through a network of brick-and-mortar stores and its e-commerce store.