Good Glamm Group appoints Chandrama Deshmukh as head of content

By

Maverick Martins

Published
Mar 10, 2022

The Good Glamm Group has appointed Chandrama Deshmukh as new head of content. In her new role, she will lead the Good Glamm Group’s content strategy and development across businesses.
 

At Good Glamm Group, she will manage the content team across brands such as POPxo, MyGlamm, The Moms Co, St. Botanica, Organic Harvest, among others.
 
Commenting on the appointment, Priyanka Gill, co-founder of the Good Glamm Group in a statement said, “As a direct-to-consumer beauty and personal unicorn with content-to-commerce as our moat, content is a major contributor in aiding our commerce and scaling our brands. I am happy to welcome Chandrama to the team and I am confident that her experience and understanding of content will further elevate the content experience across our portfolio of brands.”

Chandrama Deshmukh, added, “I am incredibly excited to be a part of The Good Glamm Group, an ever expanding and innovative content to commerce conglomerate. It gives me an opportunity to explore, understand and execute new ways to make content the center of the business. I am looking forward to contributing to the organizations ever evolving journey.”
 
Deshmukh has over 17 years of experience across sectors and previously worked with brands like Incnut Digital, StyleCraze and MomJunction, among others.