Published
Jan 24, 2022
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Good Glamm Group acquires majority stake in Organic Harvest

Published
Jan 24, 2022

The Good Glamm has acquired a majority stake in organic beauty and personal care brand Organic Harvest for an undisclosed ownership amount.
 

Good Glamm Group acquires majority stake in Organic Harvest - Organic Harvest - Facebook


Good Glamm plans to invest Rs 75 crore ($10 million) to fuel the growth of the brand. Started in 2013 by Rahul Agarwal, Organic Harvest will continue to work as an independent entity.
 
Commenting on the investment, Darpan Sanghvi, founder CEO of the Good Glamm Group in a statement said, “Organic Harvest has predominantly been an offline first brand. Now, as part of the Good Glamm Group, Organic Harvest will be able to leverage the group's large digital audience, Organic Harvest will have access to data-driven insights from the group's content platforms into what consumers are looking for along with a strategic approach towards influencer marketing.”

Rahul Agarwal, CEO of Organic Harvest added, “The Good Glamm Group-Organic Harvest partnership came about on a shared vision to leverage content-to-commerce to exponentially grow the organic BPC (beauty and personal care) category. Organic Harvest has a current revenue run rate of Rs 75 crore and is targeting a revenue run rate of Rs 250 crore by March 2023.”
 
The Good Glamm Group recently raised $150 million funding at a valuation of $1.2 billion in its Series D round led by investors Prosus Ventures and Warburg Pincus for acquisition of brands across categories.

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