Good Earth to present seven brands at curated shopping fair 'Mehran'

By

Isabelle Crossley

Published
Dec 14, 2021

From December 17 to 18, Indian fashion and lifestyle business Good Earth will host seven brands at its Rutland Gate store in Chennai for curated winter showcase ‘Mehran’.

At the Chennai shopping event, Aurus Jewels will present its latest collection of pure gold and precious stone jewellery, crafted to mix traditional and modern aesthetics. The brand will present a selection of chokers, statement earrings, pendants, and other festive jewellery designed for end-of-year celebrations, Good Earth announced on Facebook. 
 
Anavila will present its latest womenswear collection of traditional and fusion wear designs for Chennai’s shoppers. Womenswear brand Buna will also showcase its latest selection of garments made from handloom textiles in relaxed silhouettes with subtle embellishments. 

Urvashi Kaur, Meekhalio, and Soham Dave will also retail a range of traditional and fusion-style womenswear at the business-to-customer showcase event. Health and safety measures to prevent the spread of Covid-19 will be followed as per local guidelines. 
 
Sustain, Good Earth’s private label ethnical clothing brand, will launch a range of winter festive wear at the shopping fair from Friday. Good Earth recently launched its latest Sustain collection named ‘Farah’ on its social media. The collection will launch in stores from December 16 and features jewel-tone and dark hued printed velvet, rich floral prints, loose overcoats, and layered shawls.