Good Earth to hold launch events for latest collection in Delhi, Mumbai

By

Isabelle Crossley

Published
Mar 5, 2020

Multi-brand fashion and lifestyle retailer Good Earth will hold two launch events for its new private label clothing collection ‘Almora: Flowers of the Foothills’ in New Delhi and Mumbai on March 6.

 
On Friday, Good Earth will launch its spring/summer 2020 womenswear collection for its private label brand ‘Sustain’ with two exclusive events, the brand announced on Facebook.

Shoppers will be able to view the collection at interactive events in Good Earth’s flagship stores in Khan Market, New Delhi and in Raghuvanshi Mills, Mumbai. The collection will subsequently launch across the brand’s other flagship stores.

The collection is inspired by Himalayan wild flowers and has a colour palette of ivory, pastels, deep emeralds, and garnets. Textiles include handwoven cottons, Chanderis, and floaty silks. Garments include kurtas, tunics, looses, dresses and separates and the collection also includes home textiles, cushions, bed linens, and tableware.
 
“Strewn with motifs of delicate blossoms, our Almora range of women’s apparel is crafted in the finest natural cottons and silks and celebrates the beauty of the flowers of the Himalayan foothills,” Good Earth announced on Facebook
 
Good Earth was founded in 1996 and the brand describes itself as “India’s leading design house” on its Facebook page. The brand has flagship stores in Mumbai, New Delhi, Chennai, Hyderabad, and Bengaluru and a dedicated e-commerce store.