Good Earth’s Paro expands product lines, holds workshop in Delhi

By

Isabelle Crossley

Published
Dec 19, 2019

Fashion and lifestyle brand Good Earth’s personal care and wellness brand Paro continues to expand its product lines and held a saree draping workshop with Aaradhana in New Delhi from December 18 to 19.

Paro teamed up with saree brand Aaradhana for a pashmina saree draping workshop at luxury mall The Chanakya in New Delhi on Wednesday and Thursday, the brand announced on Facebook. The event aimed to enthuse shoppers to feel confident wearing sarees and promote Aaradhana’s hand-spun pashmina weaves, which come in stripes and earthy tones and feature subtle metallic threads woven through the textiles.

The brand is also continuing to expand its personal care offerings and launched a range of infused body butters and oils for skin and hair. New products include a multi-use “Tamanu Oil” with Ylang Ylang and “Orange Flower” body butter.

The brand has also expanded into fine jewellery and launched a collection of astrology-inspired pieces at the beginning of the month. Notable pieces include a large Columbian Emerald pendent designed to reflect and counter the energy of the planet Mercury. 

Good Earth launched Paro as a concept store and the brand aims to “redefine personal luxury,” according to its Facebook page.

The brand’s philosophy is based on “an alignment of the self with Rta- the cosmic order or Prakriti” and aims to use traditional wisdom for modern self care.

Alongside its products, the also brand runs a newsletter, wellness workshops, and other interactive events from its space inside The Chanakya in Chanakyapuri, New Delhi.