Good Earth launches unisex cologne line

By

Isabelle Crossley

Published
May 24, 2022

Indian fashion and lifestyle brand and multi-brand boutique chain Good Earth has launched its first unisex cologne line with two scents named ‘Isfahan’ and ‘Zagros’.

On May 24, Good Earth launched its maiden cologne line across its stores and online, the brand announced on Facebook. The scents are inspired by nature: Zagros has citrus top notes, spicy middle notes and musky bottom notes while Isfahan has citrus top notes, floral middle notes, and woody bottom notes. 
 
“A beautiful scent creates a sense of discovery and recognition, transporting us to somewhere new yet evocative of what we know and love,” wrote Good Earth on Facebook on Tuesday. “Discover Good Earth Scents, our inaugural colognes that are at once intriguing and undeniably familiar.​” 

The scents are designed to complement each other and can be layered for a unique effect, according to Good Earth. The scents are manufactured by Rajasthan-based Helios Packaging Private Limited and are priced at Rs 9,500. 
 
“Bottling the scent of mountain forests and water gardens, the refreshing colognes are designed to transport you to imaginary faraway lands,” announced Good Earth’s founder Anita Lal on the brand’s website. 
 
Good Earth already retails a selection of aromatherapy products as well as personal care goods such as skincare and bath items. By stepping into personal fragrances, the brand aims to capitalise on the fast growing branded beauty and personal care industry in India.