Good Earth Sustain launches Eid clothing line

By

Isabelle Crossley

Published
May 27, 2019

The multi-brand clothing and lifestyle brand Good Earth has launched a line of clothing for its private label Good Earth Sustain for the upcoming Eid festival.

This year, Eid will take place on June 5 and to celebrate the festival, Good Earth has launched a line of clothing designed for the festivities. The Good Earth “Waheeda” collection features long-length kurtas, shararas, lehengas, farshis, and angrakhas with a colour palette of ivory, blush pink, ice blue and jade green. 

The collection is priced starting at Rs 10,500 ($151.22) and has been crafted from textiles including chanderi, brocade, and kota silk. The brand has also released a line of Eid-inspired homeware under it’s Good Earth Home brand. The “Royal Mezze” collection features table ware designed for Eid feasts and other décor items for the festival. 

Good Earth also recently launched Raw Mango’s latest collection “Bageecha” exclusively in its Khan Market store in New Delhi. The organza and zardozi traditional wear collection saw designer Sanjay Garg inspired by summer gardens with a colour palette of yellow, green, and lavender. 

Good Earth has stores in New Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, Jaipur, and Jodhpur as well as a dedicated e-commerce store. The business was founded by Anita Lal and opened its first brick-and-mortar store in 1996. The brand aims to celebrate Indian aesthetics and crafts.