Godrej retail brand India Circus eyes revenue of Rs 300 crore by FY20

By

Maverick Martins

Published
Jun 19, 2019

Godrej & Boyce's retail brand India Circus is looking to strengthen its retail presence across India by opening 40 stores by 2020 eyeing revenue of Rs 300 crore ($43.2 million).
 

The home decor, design and lifestyle brand was launched by Krsnaa Mehta in 2012 and currently has five stores in leading metros. It currently generates revenue of Rs 35 crore from its offline and online sales.
 
The brand is also looking to partner with online retailers to further boost its online sales. Online sales contribute around 60 percent to the company’s overall revenue with the remaining 40 percent coming from its offline stores.

"Our current revenue is Rs 35 crore and we are working towards achieving a Rs 300 crore revenue by 2020 and Rs 700 crore by 2025," India Circus founder and executive director Krsnaa Mehta told PTI.
 
"Currently we have five stores in total, two in Mumbai, one each in Chennai, Bengaluru, and Kolkata. We are looking at a company owned, company-operated and franchise model to expand our presence across cities. Our aim is to have 40 stores by 2020, which is almost over one store per month," he added.
 
Talking about the company’s online expansion plans, Mehta said, “We want omni-channel presence. Currently, we are looking at market places and premium partnerships with online players like Amazon, Myntra, Jabong, Pepperfry and other players in the space.”