Godrej Protekt aims to be Rs 500 crore brand by 2023 with new launches
Godrej Consumer Products Ltd has strengthened its product portfolio with the addition of 12 new personal and home hygiene products under the ‘Protekt’ brand name.
With the new launches, Godrej Protekt is aiming to be Rs 500 crore ($66.56 million) brand over the next three years.
The range includes soap, body wash, germ protection fruit and veggie wash, germ protection dish wash liquid, Re 1 hand sanitiser sachet, air and surface disinfectant spray, on the go disinfectant spray, surface and skin anti-bacterial wipes, PW95 face masks, and multipurpose disinfectant solution.
The company has partnered with Indian Railways under the aegis of Protekt India Movement and will be using the new range of products to improve travel hygiene among passengers and rail employees.
Commenting on the occasion, Sunil Kataria, CEO, India and SAARC at GCPL, in a statement said: “Godrej Protekt's purpose is to alleviate hygiene concerns of consumers with the personal and home hygiene range. We have become a complete hygiene-suite for home, kitchen, and personal use. As a brand, Godrej Protekt aims to be Rs 500 crore in the next 3 years.
“We have partnered with the Indian Railways' Central Railway zone to promote travel hygiene amongst passengers and rail employees. We look forward to the partnership with Central Railways to build an initiative that will positively impact people's lives,” he added.
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