×
339
Fashion Jobs
NIKE
India Logistics Partner Management Manager
Permanent · Bengaluru
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager (Jharkhand All District)
Permanent · Chatra
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager /Sales Manager (up)
Permanent · Mirzapur
FINO PAYMENTS BANK
Territory Sales Manager - Merchant & Distributor Onboarding - wb
Permanent · Cooch Behar
SUGUNA FOODS PRIVATE LIMITED
Area Sales Manager-Animal Health Products Sales (Bangalore)
Permanent · Bengaluru
MUTHOOT FINCORP LTD
Area Manager - Chennai
Permanent · Chennai
SUGUNA FOODS PRIVATE LIMITED
Area Sales Manager-Animal Health Products Sales (Bangalore)
Permanent · Bengaluru
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager/Sales Manager (Bihar)
Permanent · Katihar
VIJAY SYSTEMS ENGINEERS PVT LTD ( UMBERGOAN)
Production Manager
Permanent · Vapi
VIDVAS HR SOLUTIONS PRIVATE LIMITED
sr Manager - Production . Only Leather Bags Exp - Chennai
Permanent · Chennai
SHREE SADGURU MASALA & SPICES IND PVT LTD
Regional Sales Manager
Permanent · Navi Mumbai
MAGNATEK ENTERPRISES
Looking For Area Sales Manager
Permanent · Chennai
BANDHAN LIFE SCIENCE PRIVATE LIMITED
Area Sales Manager
Permanent · Kolkata
WINGS PHARMACEUTICALS
Area Sales Manager - Generic Division
Permanent · Ludhiana
FIRST SOLUTION
Agency Development Manager/Recruitment Development Manager(Insurance)
Permanent · Pune
NCL INDUSTRIES LIMITED (BISON PANEL)
Area Sales Manager - Hyderabad (Boards Division)
Permanent · Hyderabad
LN GLOBAL CAREER SERVICES LLP
Required Regional Sales Manager For Pharmaceutical Company
Permanent · Chennai
LN GLOBAL CAREER SERVICES LLP
Required Zonal Sales Manager For Pharmaceutical Company
Permanent · Chennai
LEVI'S
Group Product Manager
Permanent · Bengaluru
AVENUE SUPERMARTS LIMITED
Excellent Opportunity With Dmart _ Production Managers
Permanent · Chikmagalur
ENOAH I SOLUTION INDIA PRIVATE LIMITED
Area Sales Manager
Permanent · Bengaluru
KISHOR EXPORTS
Garment Technician
Permanent · Agra
Published
Jul 14, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Godrej Consumer strengthens e-commerce business as separate unit, focuses on technology

Published
Jul 14, 2021

Fast-moving consumer goods (FMCG) business Godrej Consumer is focusing on technology and strengthening its e-commerce vertical as an independent unit of the business.

Godrej Consumer is doubling down on e-commerce - Cinthol - Facebook

 
Godrej aims to accelerate widespread digital adoption, tailor its strategy to local contexts, and expand its e-commerce operations to capitalise on developments in consumer behaviour brought about by the Covid-19 pandemic. Rather than seeing e-commerce as a channel, Godrej Consumer sees it as a separate business, ET Bureau reported. 
 
As part of its digital strategy, the business is in the process of launching digital-native brands in numerous categories including the premium segment. Godrej Consumer is also up-scaling its direct-to-customer business, a category which greatly increased in importance in 2020 as lockdowns and a boom in online shopping gave businesses greater abilities to reach customers directly through dedicated e-commerce sites. 

“Innovations and startup efforts in FMCG last mile distribution are changing the sales and distribution landscape,” Godrej Consumer’s managing director Nisaba Godrej wrote in the business’ annual report for shareholders, the Press Trust of India reported.

“Recent shifts in consumer behaviour, especially on digital, have opened up multiple opportunities to scale and transform how we do business.”
 
“We are also investing in data-driven marketing for rich actionable consumer insights, partnering on digital brand advocacy, and creating online brand communities,” wrote Godrej, about the business’ work in India and Nigeria. 
 
Godrej Consumer reported a 14.25% year-on-year increase in its India revenue in the 2021 financial year. The business’ consolidated operating revenue across all of the countries it operates in increased by 11.28% in the same time period.  

Copyright © 2021 FashionNetwork.com All rights reserved.