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Published
Sep 19, 2022
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Godrej Consumer names Madhuri Dixit as brand ambassador

Published
Sep 19, 2022

FMCG major Godrej Consumer Products Ltd (GCPL) has actor Madhuri Dixit as the brand ambassador for its personal care brand ‘Godrej Magic’.


Godrej Consumer names Madhuri Dixit as brand ambassador - Godrej Magic


The brand has launched a new television commercial and digital campaigns featuring the actor to promote its products. With this association, Godrej aims to make deeper inroads into the country’s personal care market.

Commenting on the association with the actor, Somashree Bose, chief marketing officer at GCPL in a statement said, “Godrej Magic has already taken over 1/5th of the Indian handwash market by volume. We are delighted to have Madhuri Dixit onboard the Magic brand for the journey ahead. This brand affiliation with Madhuri will further help us penetrate deeper into the Indian market creating accessibility and promoting a germ-free India.”

On the collaboration, Madhuri Dixit said, “I am very particular about hygiene myself and follow it diligently with my family. I along with the team at Godrej aim to inspire people to create awareness about eco-friendly products and to not just protect themselves from germs but also to take a step forward towards sustainability.”

Godrej Consumer Products Ltd owned by the Godrej Group has a strong presence in the personal care and cosmetics market.

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