Godrej Consumer Ltd names Saif Ali Khan as brand ambassador for Godrej Expert

By

Maverick Martins

Published
Jul 26, 2021

Godrej Consumer Products Limited has signed Bollywood actor Saif Ali Khan as brand ambassador for its shampoo hair colour range under the brand, Godrej Expert Easy.
 

Godrej Expert Easy will launch a new TVC campaign featuring the actor to highlight the product features and increase the visibility of the category.
 
Through this association, Godrej expects to strengthen its presence in the shampoo hair colour category and banking on the actor’s popularity to drive sales.

Commenting on the association, Sunil Kataria, CEO India at Godrej Consumer Products Limited, in a statement said: “Godrej Expert Easy shampoo hair colour, is an innovation in the hair colour category. Through this offering, we are giving a solution to consumers who have time paucity and want to colour their instantly. Our partnership with Saif Ali Khan will help us amplify awareness of the category as well as our product across urban and rural markets.”
 
Speaking about the collaboration, Saif Ali Khan added: “Godrej Expert is India’s first hair colour brand and introduced us to many formats of hair colours. Godrej Expert Easy shampoo hair colour matches my style of keeping things simple yet stylish. The five-minute quick and easy application process is my favourite feature.”
 
Godrej Consumer Products Ltd is owned by the billion-dollar firm Godrej Group and has a strong presence in the personal care and cosmetics market.