Godrej Consumer expands product portfolio with the launch of ‘Proclean’
FMCG maker Godrej Consumer Products Limited (GCPL) has expanded its product portfolio by entering the home cleaning products segment with the launch of its new brand Godrej Proclean.
With the launch of its new product, Godrej expects to make inroads into this lucrative home hygiene segment, especially amid the Covid-19 pandemic and expects strong sales in the coming months.
GCPL had reported a consolidated net profit at Rs 458 crore ($62 million) in the second quarter ended September with a revenue of Rs 2,894 crore.
Commenting on the launch, GCPL CEO, India & SAARC, Sunil Kataria, in a statement said: "Indian consumers are becoming more hygiene conscious. Demand for cleaning products continues to grow due to consumer alertness concerning the importance of hygiene and the spread of infectious diseases.”
“Proclean aims to cater to the rising demand for home hygiene products especially in the current context where there is an emphasis on products that offer protection against germs,” he added.
Godrej Consumer Products Ltd is owned by the billion-dollar firm Godrej Group and has a strong presence in the personal care and cosmetics market.
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