Godrej Consumer bets big on hygiene segment, plans to launch new products

By

Maverick Martins

Published
May 15, 2020

FMCG major Godrej Consumer Products Ltd (GCPL) is looking to scale up its hygiene segment for future growth, with the launch of a host of products in the coming months.
 

With the surge in demand for hygiene products amid the Covid-19 pandemic, the company has planned several launches in the personal and home care category.
 
GCPL is banking on its affordable price points and expects this category to contribute around 5 percent to its total business in the April-June quarter.

“For us, it is not just about the next quarter, you will see a lot more launches over the next 45 days as we are looking at building the hygiene category as our new core over the next 2 or 3 years. The new products in the hygiene would be affordable and may disrupt the market as well,” GCPL managing director and CEO, Vivek Gambhir, told PTI.
 
“We have moved very quickly and launched hygiene products across India, Indonesia, Bangladesh, Sri Lanka, Kenya, South Africa, the US, Argentina, and Chile. There are a lot more launches planned over the next 45 days,” he added
 
For the FY20, GCPL's net profit was down 36 percent to Rs 1,497 crore ($198.2 million), as against Rs 2,342 crore in the previous year. Company revenue for the fiscal stood at Rs 9,827 crore, down 4 percent in comparison to last year’s Rs 10,221 crore.