Godrej Consumer names Siddharth Suryanarayan as brand ambassador for Cinthol

By

Maverick Martins

Published
Aug 24, 2021

Godrej Consumer Products Limited (GCPL) has named actor Siddharth Suryanarayan as the brand ambassador for its personal care brand Cinthol.
 

The actor will be seen endorsing the brand in a new campaign #HaiTaiyaarHum (We are ready). With this association GCPL is confident of increasing the visibility of the Cinthol brand across India.
 
Commenting on the association, Siddharth Suryanarayan in a statement said: “Cinthol is a legacy soap brand which I have personally used over the years. Being objective, firm and brave are some of the qualities which defines me as a person. This is the reason I feel my collaboration with the brand makes complete sense.”

Commenting on the appointment of the brand ambassador, Sunil Kataria, CEO India, Godrej Consumer Products Limited, added: “Cinthol is amongst the iconic brands that we have from the house of Godrej. With our new partnership with Siddharth, we expect to disrupt our core markets and further strengthen the brand position.”
 
Godrej Consumer Products Ltd is owned by the billion-dollar firm Godrej Group and has a strong presence in the personal care and cosmetics market.