Goat Brands Labs acquires D2C lifestyle brand Chumbak

By

Maverick Martins

Published
Jan 12, 2023

Direct-to-consumer (D2C) brand aggregator Goat Brand Labs has strengthened its brand portfolio with the acquisition of home and lifestyle brand Chumbak.

With this acquisition, Goat Brand Labs will help Chumbak with brand building, digital marketing, online and offline growth, and expansion into international markets to make it Rs 500 crore brand by 2025.

Commenting on the acquisition, Rishi Vasudev, CEO co-founder at Goat Brand Labs in a statement said, “We are excited to have Chumbak joining us this year. Chumbak, since its founding days, has been an Indian homegrown D2C brand that appeals to a global audience. Our vision is to make Indian D2C brands world famous, and we have built multiple capabilities for that.”

Vivek Prabhakar and Shubhra Chadda, co-founders of Chumbak added, “We believe Goat Brand Labs is the ideal partner for the next phase of Chumbak’s growth globally. Goat's expertise in building online brands combined with Chumbak's great design & product strength will help accelerate our growth as a powerful and global brand in the home and gifting space.”

Founded in 2010, Chumbak is one of India’s leading multi-category retailers with a strong online presence and over 50 stores across India. It has a strong customer base in India across categories like fashion, home, nutrition, beauty, and personal care.